How do Greek companies move to digital transformation?

Very soon Greek companies seem to have adapted to the new reality, as 1 in 2 companies (51%) has already made the digital transformation, while 35% is expected to do so in the next 2019-2021. The "leading role" in the digital transition continues to have the CEO's at 70.38%.

However, the active participation of CEO confirms that digital transformation is associated with 58.75% of the enterprise's general culture and is not just about technology.

These findings are derived from People For Business Strategic Solutions for Human Services Strategic Solutions on Leadership in the Technology Age, held from May 23, 2019 to June 23, 2019, with 282 CEO (48,72%), Production / Processing (20,61%) and Commercial Activity (30,77%), with an average of 48,7% their number of employees 180.

The research aimed to capture how Greek CEO's are experiencing the changes that are taking place due to technology, how prepared they are for digital transformation, how they make the best use of talent-workers and whether they have started to prepare the next generation of leaders.

"In a world where we are talking about lack of talent, companies are planning their strategy, mainly based on market needs. However, both the talent available and the development of new talent combined with corporate culture are crucial success factors - factors that businesses have to consider, invest resources and time to build seriously. In this process, we need "fellow travelers" with experience, know-how, and market knowledge to move faster and more efficiently, "said Elena Katina, Director of People & Culture of People for Business, referring to the results of the survey.

Key findings of the survey

1 in 2 companies has moved to digital transformation, while 1 in 3 companies are expected to run between 2019-2021. Digital transformation at 58.75% is linked to the company's general culture and not only technology. Digital transformation is passed by CEOs, as 7 out of 10 have an active role in it 6 out of 10 companies train their executives for digital transformation, 5 out of 10 companies also work with external consultants, while 4 out of 10 companies will also hire specialized executives.

The company's strategy is:

o at a top management level of 78%

o at the level of CEO at 46.34%

o with the participation of the first line of executives at 46,34%

o in cooperation with specialized consultants at a rate of 29.51%

· For the formulation of the strategy, Managing Directors take into account the company's competitive advantages, technological developments, new trends, existing market opportunities, and potential threats

· For the first time, 3 out of 4 CEOs recognize the diversity of workplace executives as an integral part of their talent strategy

· For the development of their employees, CEOs mainly take into account the skills and behaviors they exhibit (75%) and less achieve the quantitative targets (35%);

· Half of the enterprises develop their employees with a specific plan, while the other half, depending on the needs of the company

· Based on the company's culture, "worker development" is still considered to be the promotion to a higher position at 80.73% and the 60.49% increase in the same subject, while 1 in 2 companies link the "development" of the worker 'with the horizontal movement (change of role or division)

· 87.56% of CEOs want employees to think with out-of-the-box and creativity

· 5 out of 10 CEOs have begun to prepare the next generation of leaders

· 9 out of 10 CEOs consider that there are significant differences between the older and the younger generation of leaders